Here are some questions you need to ask yourself to determine if your brand is ready to outsource your Social Media.

1. How Much Time Does it Take you to Manage it Yourself?

How many hours per day are you spending on your social media marketing? This should be at least two to four hours per day, every day depending on your experience.

2. How Much is Your Time Worth?

What would you charge a customer for one hour of your time? If the answer to this is anything over $100 per hour, then you should be outsourcing your social media IMMEDIATELY!

3. Are you Losing Money by Doing it Yourself?

Multiply the amount of time you spend on social media per day times the amount of money you would charge a customer for an hour of your time. Is this amount more or less than what it would cost to hire someone to do it for you? 

4. Are you Social Media Savvy?

To be successful at something, you must understand it. Social media is no exception. If you want to be a proficient marketer, you must understand the platforms your audience use, why they use that platform, and how you can connect with them on their network of choice.

5. Do you have the right tools for the job?

To be successful on this platform, you’ll need tools that gather metrics, tell you who’s engaging with you, which posts get the most engagement, and reveal where things are going wrong. This list doesn’t even mention things like cameras, editing, and design software.

6. Are you hitting your target goals with social media?

Part of creating a marketing plan is figuring out how many people you want to convert, how many new followers you want to gain, and how you're going to advance your campaigns. Through all of this, you may discover that you’re not reaching all the targets you had hoped to hit.

7. Are you doing your social media work last?

Most business owners have a schedule they follow every day. If you find that, day after day, you're more worried about getting better plugins for your site, how your email marketing campaign is doing, and how your next product brainstorming session is going to turn out than your social media presence, maybe you're just not interested in handling that aspect of the business.